Our Story
JOYAASH - Where dreams met its reality.
To make JOYAASH closer to your heart here's the story of the emergence of this beautiful brand. The story started with a young girl who just entered the teenage years. A full desi girl who had hardcore inclination towards ethnic wear, who was just flattered by the elegance of Indian clothes. But we don't always get what we impulse for, so being in a middle class family affording good quality ethnic wear was like a dream that would never meet reality. Seeing the little girl's longing, her mother helped her to make dresses and this was the seed that sprouted to become a fruitful tree. The young girl grew up and so did her dream, during her UG she started a small embroidery business and her family business. Years went by and it was time for the girl's nuptial. Going to a completely new ambiance, new people, new family but down her heart she still had the same dream towards clothes. She Got married and decided to be a full time homemaker for 15 year but she didn't suppresses her creativity , in this period of 15 years she started to make Lord Ganesha's portrait with waste products and conducted one of the biggest exhibitions in her home town.
The saying is behind every successful man there is a woman but inhere behind this successful woman was the support and love of her husband. He encouraged her to let her childhood dream sprout and so in 2021 she opened her own Retail store. She always wanted to create a Brand which offers Good designer outfits at affordable prices, she didn't want her girls to go through the same problem she faced and so her son understands her dream and with his entrepreneurial mindset and with his mother's impeccable designs they come up with JOYAASH . JOYAASH - Where dreams become reality
To make JOYAASH closer to your heart here's the story of the emergence of this beautiful brand. The story started with a young girl who just entered the teenage years. A full desi girl who had hardcore inclination towards ethnic wear, who was just flattered by the elegance of Indian clothes. But we don't always get what we impulse for, so being in a middle class family affording good quality ethnic wear was like a dream that would never meet reality. Seeing the little girl's longing, her mother helped her to make dresses and this was the seed that sprouted to become a fruitful tree. The young girl grew up and so did her dream, during her UG she started a small embroidery business and her family business. Years went by and it was time for the girl's nuptial. Going to a completely new ambiance, new people, new family but down her heart she still had the same dream towards clothes. She Got married and decided to be a full time homemaker for 15 year but she didn't suppresses her creativity , in this period of 15 years she started to make Lord Ganesha's portrait with waste products and conducted one of the biggest exhibitions in her home town.
The saying is behind every successful man there is a woman but inhere behind this successful woman was the support and love of her husband. He encouraged her to let her childhood dream sprout and so in 2021 she opened her own Retail store. She always wanted to create a Brand which offers Good designer outfits at affordable prices, she didn't want her girls to go through the same problem she faced and so her son understands her dream and with his entrepreneurial mindset and with his mother's impeccable designs they come up with JOYAASH . JOYAASH - Where dreams become reality